Sometimes it feels like we live in a purely online world, but the importance of graphic design and printed marketing materials shouldn’t be overlooked.
What is Graphic Design?
The traditional definition of graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.”1 Today however, with so much visual communication reaching us digitally, by way of our personal computers, tablets and mobile phones, graphic design has extended to incorporate these mediums.
Graphic design sets the tone for your business’s image and identity – your company brand. It should represent and reflect your business values, presenting and promoting your company in a professional manner.
Quality graphic design starts with a strong logo, but it goes beyond that to the consistent use of typography (fonts), colour and images in any medium – whether printed or online – through which you are promoting your business. This consistency in your marketing materials links them back to your brand, giving your business a cohesive, memorable and credible face that your target audience can recognise, identify with and have confidence in. Good graphic design helps make your business look good.
Graphic Design Services:
- Logo design
- Business cards
- Stationery design – including letterheads & invoices
- Brochure, booklet & flyer design
- Print & online advertising
- Packaging design
- Brand guidelines – set of rules defining how your brand works